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This website frontlinesales.com has the following on the site, "We partner with you to design a custom safety program that meets your specific loss prevention needs." We analyzed that the website also said " We deliver safety supplies and equipment from the most respected manufacturers in the industry and the electronic ordering and activity reporting you need to monitor compliance across a muli-unit organization." It also stated " We are at your side, providing you with the protection and support you need, out on the Front Line." The header had Safety Products as the highest ranking search term. It was followed by First Aid, Eye Protection, and Hearing Protection which isn't as ranked as highly as Safety Products. The next words they used was Head Protection. Respiratory Protection was also included but might not be viewed by web engines.